There are problems with this personalized world we all live in now.
Our consumer culture says that life should cater to us. This teaches us that we should never want for anything, and that our needs should be met immediately.
Social media has taught us to see ourselves as a brand, even if we just post things about our lives on Facebook. This has made self-promotion and validation-seeking the norms rather than annoying traits exhibited by people we avoid.
People telling us that nothing bad should happen to us have taken over the self-help industry. They promise that there is a solution if something bad does happen (and they just happen to sell it).
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